Why research reports need a revamp
I’ve read an awful lot of research reports in my professional life. I also studied History at university and if that doesn’t set you up with the ability to detect sense from nonsense when it comes to research, I don’t know what will. More recently, I’ve written a lot of market research reports and have every intention of writing more in the future. But I want my next set of research outputs to be different. So I turned to Twitter, that great hotbed of opinion, to conduct a survey (with many methodological holes) to find out what people’s biggest bugbears are with most of the content out there today.