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7th November

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London

Celebrating those constantly evolving, making waves, and driving real change.
Celebrating those constantly evolving, making waves, and driving real change.
Nominations open 9th July
We want to hear from you about the products, brands, and people that have made waves across the industry over the past year. Wherever they are in the world, they could take home an 11:FS Award.
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Partnership opportunities
From the nominations through to the awards ceremony, your brand can get involved with this year’s 11:FS Awards. Reach out to learn more about the partnership packages we have available.
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The biggest night in financial services.
The fintech world made its fair share of headlines over the past year. From groundbreaking innovation and profitability to funding announcements and partnerships, it was another year of change.

At the 2024 11:FS Awards, we recognised and celebrated those who never lost sight of the ultimate goal; improving people’s relationship with money, no matter what was thrown their way.

09.07.24

Nominations open

21.08.24

Nominations close

25.09.24

Shortlist announced

07.11.24

The big night

The 2024 Categories

Customer

Best experience design: consumer

You saw something broken, and decided to fix it. Using a Jobs to be Done (JTBD) framework or a similar research methodology, you designed - or recently redesigned - a product to solve a real-world problem for your customers using great UX, behavioural design loops, and game mechanics.
Shortlist:
Winning criteria:
  • Evidence of customer insight driving product design.
  • Clear and positive outcomes delivered by innovative UX and behavioural design.
  • A joyful experience with thoughtful application of brand in UI, UX writing that inspires, and moments of delight.
  • Inclusive design (representative imagery, clear signposting, low ambiguity, solid accessibility options, etc.).

Best experience design: business

You designed - or recently redesigned - a standout experience, combining customer research, great UX, and service design, to change the way businesses access and manage their money.
Shortlist:
Winning criteria:
  • Evidence of customer insight driving product design.
  • A joyful experience with thoughtful application of brand in UI, UX writing that inspires, and moments of delight.
  • Innovative prioritisation of information, actions, or automations that simplify business processes.
  • Clear and positive outcomes delivered by innovative UX and behavioural design.
  • Inclusive design (representative imagery, clear signposting, low ambiguity, solid accessibility options, etc.).

Best onboarding

Powered by 11:FS Pulse, this award celebrated brands that have mastered user onboarding. It recognises intuitive experiences that establish trust and rapidly deliver product value.
Shortlist:
Winning criteria:
  • A highly user-friendly approach that minimises friction and complexity during the onboarding process while maximising intuitive navigation and simplicity.
  • Consistent and clear instructions and signposting alongside readily available support.
  • Strong brand identity and visual flourish.
  • Trust from the get go, especially where collecting data.
  • Flexibility, ensuring users can pick up where they left off and are not too restricted by the KYC options.
  • Inclusive design (representative imagery, clear signposting, low ambiguity, solid accessibility options, etc.).
  • Utility post-onboarding, delivering the core value of the product as quickly as possible.

Customer judging panel

Meet the judges from 11:FS and the wider industry who decided the shortlist and winners for this year’s Customer awards.
Joe Colchester
Head of Product – Pulse, 11:FS
Petter Ottosson
Principal Product Designer, 11:FS
Kate Moody
Strategy Director, Customer Experience, 11:FS
Alex Latham
Co-founder and CMO, Chip

Purpose

Fintech for good

Celebrating fintech initiatives that had purpose at their core. Whether it was social good, or saving the planet through sustainability, we wanted to see positive change. This award was for initiatives that were aiming to create greater financial inclusion and/or climate responsibility.
Shortlist:
Winning criteria:
  • Support for underserved, underbanked or unbanked populations or segments, anywhere in the world.
  • Efforts made to fight and reduce climate change.
  • A measurable improvement to people’s lives through financial products or services.

Financial wellbeing

You’ve delivered financial education and advice to help customers achieve a sense of security and confidence with their long and short-term financial needs. Providing control of day-to-day finances, you’ve empowered customers to gain the financial freedom needed to improve their relationship with money.
Shortlist:
Winning criteria:
  • Support for tracking spending, saving for emergencies or retirement, managing debt, making sound investment decisions and/or protecting themselves from risk.
  • Technology and/or content being used to help customers understand their financial situation and the decisions they face.
  • Behavioural economics or game mechanics being used to encourage better financial decisions.
  • Helping people through cost of living crises and/or financial trouble.

Purpose judging panel

Meet the judges from 11:FS and the wider industry who decided the shortlist and winners for this year’s Purpose awards.
Benjamin Ensor
Director of Research & Strategy, 11:FS
Tim Heard
Ventures Director, 11:FS
Will Jones
Chief Design & Product Officer, 11:FS
Sara Castelhano
EMEA Head of Payments Product, J. P. Morgan

Technology

Best Technology as an Enabler

Spotlighting innovative and disruptive tech providers, this award celebrated the foundational back-end tech and infrastructure that solved complex financial problems and helped companies build scalable, truly digital solutions.
Shortlist:
Winning criteria:
  • A clear Jobs to be Done (JTBD) process for builders and their end customers.
  • Great documentation and APIs aimed at developers with easy implementation.
  • Tech that’s easily scriptable and can be moulded for different use cases with sandboxes.
  • Consideration for integration with different providers interchangeably.
  • A scalable, fit-for-purpose commercial model.
  • Sophisticated and innovative use of data.

Best use of AI

We were looking for best-of-breed across the entire AI ecosystem, including Machine Learning (ML). We wanted to see AI being used to create real-world solutions for real-world problems that could not be solved cost-effectively or fast enough by humans.
Shortlist:
The winner demonstrated AI or ML being used in at least one of the following ways:
  • Data sifting and assimilation.
  • Financial crime fighting.
  • Applied algorithmic solutions.
  • To improve customers’ financial lives.
  • To help the back office enhance systems efficiency and security.

Technology judging panel

Meet the judges from 11:FS and the wider industry who decided the shortlist and winners for this year’s Technology awards.
David Barton-Grimley
Strategy Director, BaaS & Embedded Finance, 11:FS
Dave Morris
Global Head of Technology, 11:FS
Ewan Silver
Group CTO, 11:FS
Lord Chris Holmes of Richmond
Member UK house of Lords

Impact

Our game changer awards celebrated those who really moved the dial on changing the fabric of financial services, creating intelligent digital services that delivered real impact. Nominations were open to payment providers, banks, fintechs, credit unions, third-party providers and everything in between.

Wealth game changer

We were looking for an organisation that’s changed the landscape of wealth management either by helping the end customers manage their money better, or by enabling financial advisors to better support their HNWI+ customers.
Shortlist:
The winner demonstrated:
  • Tackling a real-world customer problem.
  • Fundamental change to the value chain, service offering or market they operate in.
  • A strong growth rate.
  • A direct impact on how high net worth customers manage their finances and lifestyle.
  • A marriage of intelligent services utilising technology enablers and personalised customer service.

Business game changer

You did more than just build financial products, you created truly digital solutions that are having a real-world impact on businesses. You moved the needle and challenged the rest of the industry to up their game.
Shortlist:
The winner demonstrated:
  • Tackling a real-world customer problem.
  • Direct impact for the profit and revenue of their customers.
  • Fundamental change to the value chain, service offering or market they operate in.
  • A strong growth rate.
  • Evidence of other organisations using ‘copycat behaviour’ to emulate the success.
  • A sustainable and scalable business model.
  • Intelligent services utilising technology enablers.

Consumer game changer

We championed those that gave consumer money management a long-overdue shake up to solve problems that nobody else could. We wanted to spotlight the brands and products that made a unique impact on their market, changing it for the better.
Shortlist:
The winner demonstrated:
  • Tackling a real-world customer problem.
  • Fundamental change to the value chain, service offering or market they operate in.
  • A strong growth rate.
  • Evidence of other organisations using ‘copycat behaviour’ to emulate the success.
  • A sustainable and scalable business model.
  • Intelligent services utilising technology enablers.

Impact judging panel

Meet the judges from 11:FS and the wider industry who decided the shortlist and winners for this year’s Impact awards.
Jason Bates
Deputy CEO & Chief Product Officer, 11:FS
Jamie Campbell
Head of VC, 11:FS
David M. Brear
CEO, 11:FS
Nadine Timmer-Bodenstein
Product Lead, 11:FS
Pat Patel
Executive Director, Elevandi

People

11:FS Hall of Fame

The 11:FS Hall of Fame celebrates the leaders, pioneers and innovators shaping our industry for the better. Through their dedication and drive, these individuals have brought us a step closer to the future of financial services.

Watch this space, the 11:FS Hall of Fame class of 2024 will be announced soon.
The inductees will:
  • Be an entrepreneur or intrapreneur working in a financial institution who has made a big impact on the industry.
  • Clearly exhibit strong values of innovation, resilience, teamwork and boldness.
  • Be someone who is clearly giving back to the ecosystem/community.
  • Have proven partnerships across the ecosystem.
  • Have launched a product or offering where the industry had to follow; or made a big impact as part of a customer relationship, or a significant investment in a crucial part of FS.

People judging panel

Meet the judges from 11:FS and the wider industry who will be deciding the 11:FS Hall of Fame class of 2024.
David M. Brear
CEO, 11:FS
Jason Bates
Deputy CEO & Chief Product Officer, 11:FS
Laura Watkins
Director of Media and Marketing, 11:FS
Nominations are open until midnight on Thursday 15th August.

You can nominate as many times as you like and, yes, you can nominate yourselves! All we ask is that each nomination meets the criteria outlined for each award and relates to an initiative that launched within the last 12 months.
Nominate now

People

11:FS Hall of Fame

The 11:FS Hall of Fame celebrates everyone shaping our industry for the better, wherever they are in the world. Over the course of their career, these people have brought us a step closer to the future of FS.
Criteria:
  • An entrepreneur or intrapreneur working in a financial institution who has made a big impact either as part of a customer relationship, via a significant investment, or by challenging the status quo
  • Someone who is clearly aware of and endeavours to embed diversity and inclusion into the organisation
  • Clearly exhibits strong values of innovation, resilience, teamwork, and boldness
  • Launched a product or offering where the industry had to follow
The 11:FS Hall of Fame celebrates the leaders, pioneers and innovators shaping our industry for the better. Through their dedication and drive, these individuals haven brought us a step closer to the future of financial services.
Class of 2024
Class of 2023
Class of 2022

2022 inductee

Romi Savova

Romi founded PensionBee in 2014 not only to simplify pension savings in the UK, but to also change how people think about pensions as a whole. She has grown the company exponentially to the point where it now has £5.2bn in assets under administration, 252,000 invested customers, and is busy expanding into the US.

As the Chief Executive Officer, she has led the company on its journey from a startup to a household name and more recently, as a publicly listed company on the London Stock Exchange - one of a very few female founders ever to do so in the FS sector.

2022 inductee

Ashok Vaswani

Ashok has been a huge presence in the UK financial services industry and internationally for over 30 years: both in his current role as CEO of Kotak Mahindra Bank in India and in former roles including Director of the London Stock Exchange, Chief Digital Officer at Barclays, and CEO of Barclays UK.

Not only did he champion the role of digital in financial services before it was cool and lead digital transformation in one of the world’s biggest banks, he's also been a fantastic mentor to others and supported many current industry leaders, both in the UK and beyond, throughout their careers.

2022 inductee

Patrick and John Collison

Back in 2010 when Patrick and John were only 21 and 19, they founded Stripe - a company that has fundamentally changed how payments are processed online. Under their shared vision of growing the GDP of the internet, the pair have taken Stripe from humble beginnings, bootstrapped and supported by Y Combinator, to world domination.

Last year the fintech giant surpassed the milestone of $1 trillion in total payments volume, achieving the feat 8 years faster than PayPal. Stripe is now among the largest and most valuable private fintechs in the world with the two brothers continuing the drive for innovation.

Romi Savova

Romi Savova

Romi founded PensionBee in 2014 not only to simplify pension savings in the UK, but to also change how people think about pensions as a whole. She has grown the company exponentially to the point where it now has £5.2bn in assets under administration, 252,000 invested customers, and is busy expanding into the US.

As the Chief Executive Officer, she has led the company on its journey from a startup to a household name and more recently, as a publicly listed company on the London Stock Exchange - one of a very few female founders ever to do so in the FS sector.

Ashok Vaswani

Ashok Vaswani

Ashok has been a huge presence in the UK financial services industry and internationally for over 30 years: both in his current role as CEO of Kotak Mahindra Bank in India and in former roles including Director of the London Stock Exchange, Chief Digital Officer at Barclays, and CEO of Barclays UK.

Not only did he champion the role of digital in financial services before it was cool and lead digital transformation in one of the world’s biggest banks, he's also been a fantastic mentor to others and supported many current industry leaders, both in the UK and beyond, throughout their careers.

Patrick and John Collison

Patrick and John Collison

Back in 2010 when Patrick and John were only 21 and 19, they founded Stripe - a company that has fundamentally changed how payments are processed online. Under their shared vision of growing the GDP of the internet, the pair have taken Stripe from humble beginnings, bootstrapped and supported by Y Combinator, to world domination.

Last year the fintech giant surpassed the milestone of $1 trillion in total payments volume, achieving the feat 8 years faster than PayPal. Stripe is now among the largest and most valuable private fintechs in the world with the two brothers continuing the drive for innovation.

2022 inductee

Anne Boden

Anne has permanently changed the fabric of financial services in the UK. After founding Starling Bank in 2015, she guided them to become one of the first neobanks to reach profitability whilst also establishing themselves as a leading UK neobank for retail and small business customers.

2022 inductee

Sitoyo Lopokoiyit

With Sitoyo at the helm for over 12 years, M-Pesa’s mobile money solutions have transformed access to financial services in Sub-Saharan Africa. He's helped them reach more than 51 million customers across 7 markets, moving the dial significantly for financial inclusion in the region.

2022 inductee

Sopnendu Mohanty

Sopnendu has set the standard for world-leading regulation through his work with the Monetary Authority of Singapore (MAS). He’s changed their ways of working and developed the role of the regulator to allow for greater innovation across financial services in Asia.

Anne Boden

Anne Boden

Anne has permanently changed the fabric of financial services in the UK. After founding Starling Bank in 2015, she guided them to become one of the first neobanks to reach profitability whilst also establishing themselves as a leading UK neobank for retail and small business customers.

Sitoyo Lopokoiyit

Sitoyo Lopokoiyit

With Sitoyo at the helm for over 12 years, M-Pesa’s mobile money solutions have transformed access to financial services in Sub-Saharan Africa. He's helped them reach more than 51 million customers across 7 markets, moving the dial significantly for financial inclusion in the region.

Sopnendu Mohanty

Sopnendu Mohanty

Sopnendu has set the standard for world-leading regulation through his work with the Monetary Authority of Singapore (MAS). He’s changed their ways of working and developed the role of the regulator to allow for greater innovation across financial services in Asia.

2022 inductee

Nick Ogden

Not only did Nick break new ground with the first-ever ecommerce website back in 1994, but he also founded Worldpay, ClearBank - the first clearing bank in 250 years, RTGS - the first really real-time settlement system, and a plethora of other fundamental fabric of financial services changes.

2022 inductee

Lawrence Wintermeyer

Innovate Finance played a crucial part in supporting Fintech’s growth in the UK, and at the heart of the organisation itself was Lawrence. Taking over as CEO when it was just a year old, Lawrence built a strong community that acted as a safe centre point for the industry as a whole.

2022 inductee

Anna Wallace

Responsible for building the innovation unit at the FCA, Anna was a living, breathing culture change project within the organisation. She brought together a team and capabilities that changed the industry for the better, cementing the UK as a leader for fintech more broadly.

2022 inductee

Sir Mark Walport

A truly instrumental figure in the world of fintech, Sir Mark was pivotal in the UK’s adoption of sandboxes and other progressive regulations that have since influenced others around the world through his guidance to regulatory bodies in healthcare.

Nick Ogden

Nick Ogden

Not only did Nick break new ground with the first-ever ecommerce website back in 1994, but he also founded Worldpay, ClearBank - the first clearing bank in 250 years, RTGS - the first really real-time settlement system, and a plethora of other fundamental fabric of financial services changes.

Lawrence Wintermeyer

Lawrence Wintermeyer

Innovate Finance played a crucial part in supporting Fintech’s growth in the UK, and at the heart of the organisation itself was Lawrence. Taking over as CEO when it was just a year old, Lawrence built a strong community that acted as a safe centre point for the industry as a whole.

Anna Wallace

Anna Wallace

Responsible for building the innovation unit at the FCA, Anna was a living, breathing culture change project within the organisation. She brought together a team and capabilities that changed the industry for the better, cementing the UK as a leader for fintech more broadly.

Sir Mark Walport

Sir Mark Walport

A truly instrumental figure in the world of fintech, Sir Mark was pivotal in the UK’s adoption of sandboxes and other progressive regulations that have since influenced others around the world through his guidance to regulatory bodies in healthcare.

What to expect
Bringing together the brightest minds from some of the most exciting financial brands around the world, the 11:FS Awards is a night like no other.

Good vibes, better company, and who knows, there might even be another doughnut tower!
Watch the 2023 HIGHLIGHTS
Partnership opportunities
You won’t find many better opportunities to get your brand in front of the industry’s decision-makers. Reach out to learn more about the partnership packages we have available.
Let's talk

FAQs

How can I make a nomination?

Unfortunately nominations are now officially closed for this year's awards, with our 2024 shortlist soon to be revealed. We've had a record amount of nominations this year so keep your eyes peeled to see who made the cut.

How were the winners be decided?

We took a lot of care in curating fair and in-the-know panels that included industry experts as well as our own. Between them, they decided the shortlist and winners from all the nominations we received using the criteria outlined for each category.

How can I sponsor the awards?

We’re always looking to partner with ambitious brands to help them get in front of decision-makers from leading brands across financial services. If you’re interested, get in touch, we’ve got a range of sponsorship packages available.

What does 11:FS do?

Ah, that ol’ chestnut. Well, through 11:FS Ventures, we help businesses build banks, launch digital propositions, design lovable products, strategise for new market growth, research new tech, and plenty more.

We also have our own podcast, Fintech Insider, that’s been around since before podcasts were cool and has racked up over 23 million downloads. Then there’s 11:FS Pulse, our library of over 9,000 user journeys from fintechs and banks that product teams use to benchmark their own user experiences against.

We could go on but why not just get in touch if you want to hear more?

Up to speed with the awards? Head over to 11:FS.com