426. Insights: How to design digital financials services for US SMBs

45min listen

Sam Maule is joined by some great guests to talk about US SMBs - not specifically about their fight for funding in the wake of Covid-19 this time - but their options when it comes to banking more broadly, and how to design digital financial services that work for them.

In today's show, Sam Maule lifts the lid on SMB banking practices in the US, and how they're being chronically underserved. Joined by 11:FS' Jobs to be Done guru Ryan Garner and our panel of guests, they discuss how SMBs could be better served in the future and how products and services should be designed to suit their needs.

This week's guests include:

  • Adrian Oropeza, Gen 6 Ventures
  • Laura Cummings, Financial Health Network
  • Jo-Ann Barett, Co-founder and owner Aromas Boutique Bakery
  • Ryan Garner, Principal Customer and Product Lead, 11:FS

It’s not new news that SMBs are historically and critically underserved by banks, despite being the biggest employer and the lifeblood of the US’ economy and in fact, most economies.
So who are they turning to instead?
We get our panel's expert opinions as SMB owners themselves, as well as mostly being in the fintech space.

Ryan and his team have also produced some bespoke research specifically examining the needs of US SMBs and what are the jobs to be done by financial service providers to cater to their needs. You can read the full research [here](bit.ly/digitalsmb)

This podcast is brought to you by Mitek (NASDAQ: MITK). Mitek is a global leader in mobile capture and digital identity verification solutions built on the latest advancements in computer vision, artificial intelligence and machine learning. Mitek’s identity verification solutions enable an enterprise to verify a user’s identity during a digital transaction, which assists businesses operating in highly regulated markets to reduce financial risk and meet regulatory requirements while increasing revenue from digital channels. Financial services, marketplaces and other organizations around the world use Mitek to reduce friction creating the digital experiences their customers expect. Mobile Deposit® and Mobile Verify® are used by millions of consumers for check deposit, new account opening and more. The company is based in San Diego with offices in New York, London, Amsterdam, Barcelona, Paris and St Petersburg. Learn more at www.miteksystems.com.

This podcast is also brought to you by Equinix. Equinix is the world's largest data center & colocation provider, enabling fastest application performance, lowest latency and a digital ecosystem for financial services. Its platform of 200+ data centres worldwide protects, connects and empowers the mission-critical infrastructure for over 10,000 businesses.


Small business financial services are only 1% finished. Our latest research examines the Jobs to be Done and cultural insights on what US business owners need, and the digital services that will help them meet their goals. Download the research for free by heading to bit.ly/digitalsmb.

Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. Hosted by a rotation of 11:FS experts including David Brear, Simon Taylor, Jason Bates, Leda Glyptis and Sarah Kocianski and joined by a range of brilliant guests, we cover the latest global news, bring you interviews from industry experts or take a deep dive into subject matters such as APIs, AI or digital banking.

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Follow us on Twitter: www.twitter.com/fintechinsiders where you can ask the hosts questions, alternatively email podcasts@11fs.com!

Special Guests: Adrian Oropeza, JoAnn Barett, and Laura Cummings.

We are 11:FS

We believe digital financial services are 1% finished. We’re building the next 99%.

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11:FS builds next-generation propositions for challengers in the financial services industry: existing firms looking to innovate, start-ups looking to scale, and everyone in between.

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