5. Lemonade: A fully transparent business model ft Yael Wissner-Levy

35min listen

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.

In episode 4 we pivot slightly into the world of insurtech as Eric speaks to Yael Wissner-Levy VP of Comms at Lemonade, the pioneering US insurtech that’s reinventing the world of insurance and what it means to consumers.

Yael tells Eric about Lemonade’s commitment to their mission of full transparency, social good and behavioural economics, which allows them to rethink the traditional insurance model and to build a community around their brand. This includes publishing all of their metrics, to donating any unclaimed policies to designated charities, as well as taking a stand on the big issues of the day, from coverage of firearms following the Las Vegas massacre, to climate change.

Lemonade are clearly not afraid to punch above their weight - something they demonstrate by taking on Deutsche Telekom - the German telecoms giant who tried to restrict their use of magenta in their branding, and utilised their community to back them up with #FreethePink.

Yael concludes by telling us about the future roadmap for Lemonade and their expansion into new products and geographies.

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