8. Starling: The challenges of an evolving brand identity ft. Rachael Pollard

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.

In episode 7 he speaks to Rachael Pollard, Chief Growth Officer at Starling Bank. She tells Eric about Starling’s evolving brand identity, about the importance of discovering who they are, what they stand for and what they want to become in the future. They discuss the ways in which the fintech is working on growing its brand awareness, including their recent TV advertisements. Rachael talks about the learnings and challenges from the campaign and how it will evolve in the future.

She talks about the competition in the fintech space, and how it’s important for Starling to “run its own race” and to attract a different type of audience and community around their brand. She also talks about the emotional connection between customers and brands and how Starling wants to build that connection with their own customers.

Finally they discuss the future roadmap for Starling and the things they have lined up for 2020 and beyond.

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