Jtbd

Article — Business banking

Designing digital services for US SMBs using Jobs to be Done

The 11:FS research team recently finalised the first part of a major piece of work examining the services available to US Small to Medium-sized businesses. Here...

5min read

Article

The fintech market is saturated. How do you differentiate?

Markets, from the UK through to Hong Kong and the US, have become highly competitive. With more choice than ever before, how do you make your proposition stand ...

5min read

Article

The future of fintech is new business models

How cool would it be if you could subscribe to getting more wealth?

5min read

Article

The difference between good and great

Lately I’ve noticed a few banks and fintechs wanting to “get started designing screens right away”. It seems great, but building the wrong thing is worse than b...

5min read

Article

Why being loveable is better than being viable

TL;DR – Creating something new is hard because the idea and design is the easy part, anyone can have an idea. Getting it in the hands of the customer is the har...

5min read

Article

Digital Banking is only 1% Finished, Seriously

Digital Banking is only 1% Finished. That’s our motto at 11:FS. You can see it plastered across everything we do, we talk about it at events, and it’s in all of...

5min read