Minimum Lovable Brand | 11:FS Explores

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Minimum Lovable Brand | 11:FS Explores

11:FS Head of Design Will Jones explains what a Minimum Lovable Brand approach means, and how you can apply it to your business.

Downloads our Minimum Lovable Brand report:

 Mariette Ferreira
About the author

Mariette Ferreira

Mariette is leading and shaping marketing at 11:FS to connect customer problems to 11:FS solutions. With extensive experience across the full marketing mix, she's worked in B2B as well as B2C roles at a startup incubator, education, and manufacturing before moving into fintech.

We are 11:FS

We believe digital financial services are 1% finished. We’re building the next 99%.

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What we do

11:FS builds next-generation propositions for challengers in the financial services industry: existing firms looking to innovate, start-ups looking to scale, and everyone in between.