The best of financial services, in one video library

11:FS Pulse is home to over 20,000 user journeys from across financial services, so product teams can benchmark against the best UX in the world.

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Product research, made easy

Tap into expert insights from the best user experiences financial services has to offer, with 150+ new journeys added every week, so you never miss a beat.

Watch real product experiences, from real users, globally

Browse by brands, product types, geographies and more

Accelerate collaboration; share screenshots, playlists, and GIFs

Analyse the UX of industry leaders and your competitors

See what brands are at the forefront of feature innovation across financial services and learn what your competition is getting right, or wrong.

Read detailed reports on every journey, with expert scoring

Curate playlists of journeys you love to inspire innovation

Discover the most in-demand journeys through our trending hub

What our customers say...

By using 11:FS Pulse, this research phase took a tenth of the time it normally would, and with much better results to show for it.

Jonas Templestein

Co-Founder & CTO, Monzo

11:FS Pulse saves us significant time when researching new features during the exploratory phase of product development.

Adam Tarpey

Head of Product, Metro Bank

Our overall app store ratings have soared, increasing from an average star rating of 3.7 to 4.8

Michael Sherwood

Head of Digital Experience, Atom Bank

Expert insights you won’t get anywhere else

Our experts handpick best-in-class user journeys, so you don’t have to wade through sub-standard UX to find inspiration for your team.

See freshly launched features, as soon as they’re available

Enjoy weekly editorials on product trends and news stories

Discover our ‘Pulse Pick of the Week’ for exciting new journeys

Exclusive benchmarking and sentiment analysis

Our Jobs to be Done benchmarking tool allows you to compare the feature sets of leading UK banks and challengers, with US benchmarking coming soon!

See how leading brands deliver well-rounded product experiences

Discover what features set fintechs and incumbents apart

Learn about unique ‘Hero features’ offered by leading brands

User journey library

875+ brands and counting

Starling, Robinhood, Chase, Monzo and more – our team is constantly monitoring the market to bring you the newest and best experiences from every corner of banking and fintech.

30+ product types

From onboarding and payments, to investments and crypto, we’ve got every journey type covered so you’ve got exactly what you need to create the best user experience possible.

50+ countries covered

Expand your research overseas and take inspiration from over 20,000 journeys from local and global brands across major markets including the US, UK, Europe, and Canada.

875+ brands and counting

Starling, Robinhood, Chase, Monzo and more – our team is constantly monitoring the market to bring you the newest and best experiences from every corner of banking and fintech.

30+ product types

From onboarding and payments, to investments and crypto, we’ve got every journey type covered so you’ve got exactly what you need to create the best user experience possible.

50+ countries covered

Expand your research overseas and take inspiration from over 20,000 journeys from local and global brands across major markets including the US, UK, Europe, and Canada.

The real world impact of Pulse

Pulse has empowered leading, global brands to save considerable time and resource during their product research phases, while also helping to delivering better experiences.

Read Monzo’s Pulse story

Read Metro Bank’s Pulse story

Read Atom Bank’s Pulse story

How to get started

11:FS Pulse is a subscription-based tool that gives product teams, UX researchers, designers, and strategists unrestricted access to our library of over 21,000 user journeys.

Book a demo for you and your team to see it in action before making any commitments .

Book demo

Pulse partnerships

We’re working with a select group of partners to extend the reach and impact of Pulse. We’re open to exploring introductions, reselling, content collaborations, and more.

Get in touch at: pulse@11fs.com