Research

With so much potential work to undertake, where do you know to begin? We build intelligent, disruptive services through unparalleled insight around the most important factor: your customer.

Our Jobs To Be Done (JTBD) framework provides clarity, insight and actionable next steps.

• Understand and Identify your customers’ fundamental motivations
• Support teams to design breakthrough digital, not digitised, propositions that create new value for customers
• Understand how to deliver contextual digital experiences, described in a way that resonates with real people

There’s never been a more exciting – or unpredictable – time to be in financial services. 11:FS can help you define, understand and examine the competitive landscape. Through our Pulse platform you can access in-depth videos that guide you through thousands of users journeys.

• Benchmark against competitors to understand where you’re strong and areas for improvement
• Understand and evaluate new entrants and emerging challengers
• See how the most innovative companies solve the same problems you’re facing

Our team takes deep dives into the latest topics and trends, providing the insights you need to stay ahead of the field.

• Market intelligence on industry standards and best practice
• The latest interviews and case studies from the people building the leading services and products
• Identify and track the latest innovations from third-party suppliers

Each report also includes in-depth videos from the Pulse platform.