2. Roundtable: What does good content marketing look like? ft Pleo, Freetrade
In the first roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at what good content marketing looks like. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper in the quality, quantity, and growing trends.
Welcome to the first roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.
In today’s episode, we look at what good content marketing looks like. Content is in the marketing toolkit for most brands, but it’s really hard to get right. We have some great guests that help us unpick this and dive a bit deeper in the quality, quantity, and growing trends. How do you define good content, what does good distribution look like, why is volume of content so important and how do you balance quantity and quality? All of this and much more on today's show!
We are joined by:
- Alex Campbell, Senior PR and Comms Manager, Freetrade
- Luke Richardson, Director of Brand & Comms, Pleo
- Eric Fulwiler, CCO, 11:FS
This season of Fintech Marketing Podcast is sponsored by Visa
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Special Guests: Alex Campbell, Eric Fulwiler, and Luke Richardson.