Jobs To Be Done (jtbd)
Jobs to be Done: Helping US SMBs make smart and proactive decisions based on their finances
This is the final instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post d...
5min read
Why the Middle East could be the next fintech hotspot
Back at the end of 2019, we dived into the perfect fintech storm that was brewing in the Middle East. Diversification had already started in the region, but fin...
5min read
Jobs to be Done: How to equip US SMBs with the right tools to track and manage cash flow
This is the second instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post ...
5min read
Designing digital services for US SMBs using Jobs to be Done
The 11:FS research team recently finalised the first part of a major piece of work examining the services available to US Small to Medium-sized businesses. Here...
5min read
Personal Financial Management: The Jobs to be Done
Customers don’t want a bank. Redefine your market using Jobs to be Done thinking.
40min read
Venture building with Jobs to be Done
5min read
Jobs to be done: Design, Test, oh shit...
I speak to a lot of banks and I get asked the same question: “How do I test my product ideas?” The secret is understanding how your customers measure value and ...
5min read
