Jobs To Be Done (jtbd)

Article — Business banking

Jobs to be Done: Helping US SMBs make smart and proactive decisions based on their finances

This is the final instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post d...

5min read

Article — Payments

Why the Middle East could be the next fintech hotspot

Back at the end of 2019, we dived into the perfect fintech storm that was brewing in the Middle East. Diversification had already started in the region, but fin...

5min read

Article — Business banking

Jobs to be Done: How to equip US SMBs with the right tools to track and manage cash flow

This is the second instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post ...

5min read

Article — Business banking

Jobs to be Done: The gaps in US SMB financial services

5min read

Article — Business banking

Designing digital services for US SMBs using Jobs to be Done

The 11:FS research team recently finalised the first part of a major piece of work examining the services available to US Small to Medium-sized businesses. Here...

5min read

Research report — Retail banking

Personal Financial Management: The Jobs to be Done

Customers don’t want a bank. Redefine your market using Jobs to be Done thinking.

40min read

Article

Jobs to be done: Design, Test, oh shit...

I speak to a lot of banks and I get asked the same question: “How do I test my product ideas?” The secret is understanding how your customers measure value and ...

5min read