Jobs To Be Done (jtbd)

Article — Payments

If you call yourself digital, you're not digital

At one of our Truly Digital After Dark events, Anne Boden said “if you call yourself digital, you’re not digital”.

5min read

Article

How brands can evolve for the new financial services landscape

Leveraging consumer trust is an important tool for all brands. Businesses are starting to take note and realising that in today’s all encompassing landscape, on...

5min read

Article

How to create a culturally driven brand

This December 2020 cover of The New Yorker has been praised for perfectly capturing the zeitgeist of the time. Of the completely bizarre year we didn’t see comi...

5min read

Article — Payments

Why the Middle East could be the next fintech hotspot

Back at the end of 2019, we dived into the perfect fintech storm that was brewing in the Middle East. Diversification had already started in the region, but fin...

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Article — Business banking

Jobs to be Done: How to help US SMBs keep their personal assets separate from their business finances

This is the third instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post e...

5min read

Article — Business banking

Jobs to be Done: The gaps in US SMB financial services

Jobs To Be Done (JTBD) is a theory. Its main aim is to explain why customers start - and stop - using different products and services in the market. Stripped do...

5min read