My 11 lessons after 5 years as 11:FS CEO

The 5th of April 2021 signified 5 years since we started 11:FS. 5 years since we were all stupid enough to quit well paid jobs to start a business with no capit...

15min read


Minimum Loveable Brand

20min read


Becoming truly digital requires organisational culture change - here’s how to do it

Nearly a year ago now (how time flies during a global pandemic) we wrote that there’s never been a more important time to be truly digital. Little did we know t...

3min read


Crafting impactful design principles

Throughout history, humans have found direction from statements of intent that suggest 'better' ways of living.

5min read

Article — Business banking

Jobs to be Done: How to help US SMBs keep their personal assets separate from their business finances

This is the third instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post e...

5min read


My productivity hack: self-reflection and setting priorities

With remote working now the norm for most of us, the need to prioritise is more important than ever.

5min read