3. Citi: Working for the customer is critical ft Carla Zakhem-Hassan
In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Carla Zakhem-Hassan, CMO at Citi - to discuss all things marketing, and find out what inspires and motivates her.
Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.
Today's special guest is Carla Zakhem-Hassan, CMO at Citi.
She talks about her experiences as an immigrant in the US, the importance of empathy - as a person and as a marketer - and how it's critical as a marketer to remember that you are working for your customer.
She highlights the power of names in a person's identity, and the importance of Citi's recent team up with Mastercard to allow transgender and non-binary customers the ability to put their true name on their bank cards, hopefully the first of many similar initiatives.
This season of Fintech Marketing Podcast is sponsored by Visa
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Special Guest: Carla Zakhem-Hassan.