11:FS Explores: Digital R.I.C.H.E.S ft. David Brear

11min watch

11:FS CEO David Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.

Digital R.I.C.H.E.S is a term that we've used for quite a few years at 11:FS. R.I.C.H.E.S is how we ensure that we stick to building products that directly help customers achieve their goals and meet their needs. It's about making sure your product is...

👉 Real-time: surface up-to-date information instantly for customers

👉 Intelligent: treat consumers as individuals through intelligent use of their data

👉 Contextual: use technology to help consumers at specific, contextual life points

👉 Human: make communications clear and easy to understand for anyone reading

👉 Extendable: constantly look for opportunities to extend services and create end-to-end journeys

👉 Social: have proactive conversations with customers to help them find new opportunities within the product they are using

 Frankie Jones
About the author

Frankie Jones

As our Senior Content Writer, Frankie helps to keep you updated on all things fintech, digital strategy and financial services.

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11:FS builds next-generation propositions for challengers in the financial services industry: existing firms looking to innovate, start-ups looking to scale, and everyone in between.

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